Source:
Shanghai Daily 
A Chinese person drinks on average five cups of coffee a year. In a small town in Hainan Province, this rises to 200 a year.
The figure, which is comparable to the world's average of 240 cups, has impressed international coffee dealers who are seeking to take a share of the market in China.
Since opening its doors in the country in 1999, Starbucks now has 1,001 stores. Dubbing China its second major market, the company plans to expand its outlets to 1,500 by 2015. The growing number of home brands will also help cultivate and invigorate the market.