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McDonald's recovers quicker than Yum in China

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Source: 
Shanghai Daily

Yum Brands Inc, the home of KFC and Pizza Hut, is falling behind rival McDonald's Corp as the pair battle to revive flagging sales in China – a headache for Yum as it looks to spin off operations in its biggest market.

A Reuters analysis of same-store sales data suggests McDonald's is recovering faster in China than larger rival Yum as both seek to bounce back from a slew of food safety scandals dating back to 2012.


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